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 Auto Dealers Try to Make the Connection Between Website and Showroom Sales InternetRetailer.com - November 18, 2004 Few categories could benefit more from an integrated multi-channel marketing approach than the automotive category, because even when car shoppers get their initial information online, most will eventually want to come into a dealership and kick the tires before they buy, according to a report from JupiterResearch, "Automotive Dealerships: Effectively using the Internet to drive sales in the channel." Full Story Automotive Online Buying Services Becoming More Influential as Quality Sales Leads to Dealers Increase Significantly JDPower.com - November 9, 2004 WESTLAKE VILLAGE, Calif.- Online buying services are influencing more vehicle sales than ever, dealers are receiving more leads than ever, and dealer satisfaction with lead quality has increased since 2003, according to the J.D. Power and Associates 2004 Dealer Satisfaction with Online Buying Services Studysm released today. Full Story Website NIADA.TV Launched for Dealer Training October 1, 2004 On October 1st, a new website launched that offers streamed audio/visual educational programs for dealers that have broadband connections to the internet for an annual fee.. NIADA Counsel Keith Whann has a monthly show covering legal topics. Officials wanted to reach all 20,000 members, not just those who attend seminars, which will continue. See the site here... |
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